GreenSlate Hires Marcella Andre as Vice President of Sales & New Business Development
Industry Veteran Will Manage Strategic Relationships Nationwide
New York, NY – 3.14.18 – GreenSlate, the nationally acclaimed entertainment payroll and business services company that supports global franchises, independent storytellers, and award-winning productions, announced today that it has hired Marcella Andre as Vice President of Sales & New Business Development.
"We couldn’t be happier to have Marcella on the GreenSlate team—her insight and knowledge of our business is well-known among producers, production accountants, and virtually every member of the production office,” said Paul Cosentino, EVP of Sales & New Business Development. “Having the right people is a key element of our success, and Marcella is a prime example. Clients love her passion and ingenuity, which are both hallmarks of the GreenSlate brand.”
Marcella has a highly successful track record in the entertainment payroll services industry, having worked with nearly every provider in the business, including Entertainment Partners, CAPS, and Cast & Crew. Over the last 12 years, she has played a critical role in introducing new technology to content producers who are some of the most well-known players in media today, such as Netflix, HBO, NBC Universal, Disney-ABC, AETN, Radical Media, Lucky 8 TV, Zero Point Zero Productions, and Black Label Media, as well as hundreds of commercial and independent producers. Marcella started her career in the music business, serving as Director of A&R at Columbia Records, and later as Vice President of A&R and Soundtracks at Def Jam Records. In her new position, she will be based in New York and will also manage strategic relationships in Los Angeles and Atlanta.
“Producers in the field are hungry for digital solutions that make their lives easier and the crew happier, which is why GreenSlate is the place to be,” Marcella said. “I’m thrilled to be a part of a dynamic and growing company that is clearly leading the charge to give productions the all-digital future they deserve, while helping to bring sustainability to the fore.”
Beyond hiring notable new staff like Marcella Andre, GreenSlate has been aggressively expanding its footprint nationwide, most recently with a new office in Albuquerque, New Mexico.
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“If you're not using GreenSlate for processing production payroll, then you're not thinking clearly. We run about 10–12 productions a year and have used several of their competitors. I've put off sharing this as I've truly felt they've been a competitive advantage.”
Jeffrey Price
CFO at Swirl Films, LLC